Nespresso’s New Pantone Color and Iced Coffee Releases
Insight on the brand’s new limited edition collection that aims to capture the spirit of the summer season
Despite the varied ways that people take their coffee, the fundamentals of coffee culture remain the same: delicious, aromatic beans transformed into a flavorful beverage. That said, people have very personal ideas on how they take their coffee and why. For nearly 40 years, Nespresso has helped people make their ideal cup of coffee at home. Having already offered dozens of flavors from across the world each year, this season Nespresso is taking their fans to the Mediterranean as part of their limited edition summer collection featuring their iced coffee-centric flavors. We sat down with Stephen Kill, Nespresso’s Director of Brand Communications, to dive not only into the brand’s new colorway and design, but also the launch of their new flavors.
Nespresso has a new, distinct Pantone color. How did this come about?
Every summer, Nespresso unveils a limited edition collection of products and coffee blends designed to capture the essence of the season. This year, we aimed to transport consumers to the Mediterranean’s spectacular beachside destinations by creating a vibrant collection with the expertise of Pantone Institute. The Pantone Mandarin Orange color anchors much of the collection and is complemented by shades of Pantone blue, gold and cream, allowing consumers to savor Mediterranean vibes no matter where they are enjoying their Nespresso coffee.
How does the new color bring the heritage and spirit of Nespresso to life?
Working with Pantone to develop a bright, distinct color was a natural fit for Nespresso. Color and innovative design are central to our brand, coming to life in the diverse rich hues of our capsules and machines. This focus on color not only elevates the aesthetic appeal in consumers’ homes but also plays a crucial role in how people interact with their coffee experience. Each coffee capsule features a unique color or pattern, creating an emotional and sensory connection with a particular coffee. This approach helps people navigate our portfolio easily, with many of our passionate consumers using color as shorthand to describe their favorites, such as “The Purple One” or “The Yellow One.”
Coffee is a complex product, with intricate blends and flavors that Nespresso takes seriously. However, color allows us to offer simplicity and approachability, making it easier for everyone to enjoy the perfect cup of coffee.
Along with the new color, you’re releasing new flavors, with an emphasis on brewing at-home iced coffee. Tell us a little bit more about the flavors and the push for iced coffee?
At Nespresso, we focus on versatility and meeting our customers’ needs, which is why we’re emphasizing at-home iced coffee in our offerings during the hotter months. Recognizing its growing popularity, we’ve included iced coffee in our portfolio for more than five years and continue to introduce new, limited edition flavors such as Liminha (Lemon + Mint), Watermelon, and this year, Vanilla Almond.
How is the new machine better equipped for creating at home iced coffee?
Consistency and quality are crucial for being the go-to iced coffee solution. Unlike other in-home machines, Nespresso’s Vertuo system brews double espressos, which are optimal for great-tasting iced coffee. The 2.7oz double espresso brewed over ice melts just enough to maintain the integrity of the coffee flavor and aromatics without diluting the drink. The Vertuo system’s versatility is its standout feature, capable of brewing a variety of sizes and styles of coffee. Smaller capsules brew espresso, while larger capsules brew full cups of coffee.
For a perfect double espresso over ice, simply select a double espresso capsule, press the brew button and enjoy. Additionally, our new “Coffee Creations Mode” is a game-changer for our loyal coffee drinkers. By pressing the brew button twice, you can activate this mode to brew our larger capsules as double espressos. We like to say, “Click Twice for Ice,” as this feature creates a more concentrated flavor profile that holds up when more water is added from the melting ice.
How do you go about sourcing your coffee flavors and beans?
The Nespresso promise is a perfect coffee, cup after cup, at the touch of a button. To deliver this promise, we rely on a stable supply of the world’s highest-quality coffees. To ensure this, we focus on making coffee farming sustainable, respecting both the environment and the people involved. This commitment is central to our business strategy and forms the basis of our unique approach to coffee sourcing: the Nespresso AAA Sustainable Quality Program. We partner with world-leading sustainability experts, including Rainforest Alliance and Fairtrade, to ensure the AAA Program creates a real and lasting impact.
Can we expect more of these types of developments in the future?
We will continue to push the boundaries of our technology to provide unique and breakthrough ways to enjoy iced coffee. We have a strong pipeline of products and partnerships that we’re confident our consumers will enjoy. Stay tuned.
What are your thoughts?